Russian Search Marketing

  • Related Keywords in Yandex.Direct

    Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will be helpful to revisit what’s included in Yandex.Direct default match type first. Yandex default match…

  • Why Yandex still beats Google in Russia

    Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is it so popular among Russians? Yandex is more than a company; it’s a matter of…

  • Yandex Launches Intelligent Assistant Alice

    Today Yandex officially announced its intelligent assistant Alice that will offer the 144 million Russian speakers a conversational digital assistant that integrates Yandex search and other services in one centralized tool. As reported by Yandex…

  • Travel Dominates Russian Online Shopping 2017

    Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers need to adjust for each individual market and Russia is no different. In order to…

  • Latest from Analytics tool Yandex.Metrica

    Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool, is a free web analytics tool that offers customizable reports for webmasters and many additional…

  • Research: Reviewing Russian Social Media Interests

    Social network usage has continued to grow with their increasing Internet audience. According to eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you…

  • Improve Targeting with Yandex.Audience

    Yandex.Audience is a service that enables advertisers to configure  segments based on their own data, Yandex data and now also thrid-party DMP data to be used in Yandex.Direct and Yandex.Display campaigns. To start creating segments…

  • New Yandex Neural Network Algorithm Korolyov

    Today, Yandex released a new neural network based search algorithm to better understand users’ intent and handle long-tail queries. The new algorithm is named after Korolyov, a Russian satellite town northeast of Moscow that has long…