Russian Search Marketing

  • Russian Internet advertising beats TV for the first time

    For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending from January to September 2017 amounted to between 115 and 116 billion rubles (approximately $2…

  • Russian Trending Categories Online: Auto Sales

    Recently Russian Search Marketing played with a beta version of  user interest tool by Yandex that evaluates  Yandex’s trending categories for Russian online users by topic, region, and device. The tool shows a variation in…

  • Breaking Down the 2017 Russian Gamer

    Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. Russia’s 71.3 million gamers will spend $1.5 billion in 2017, making it the 11th largest games…

  • Yandex Search Market Share Increase During Q3

    Yesterday, Yandex announced its Q3 financial results, revealing several key facts relating to a rise in its search market share.  Yandex announced it’s search market share on desktop reached a high of 66% in September…

  • Related Keywords in Yandex.Direct

    Yandex has recently simplified its tool for new keywords research – Related Keywords. To better understand this feature, it will be helpful to revisit what’s included in Yandex.Direct default match type first. Yandex default match…

  • Why Yandex still beats Google in Russia

    Last week Yandex, the NASDAQ-listed Russian search giant and Google’s arch rival on the Russian market, celebrated its 20th anniversary. Why is it so popular among Russians? Yandex is more than a company; it’s a matter of…

  • Yandex Launches Intelligent Assistant Alice

    Today Yandex officially announced its intelligent assistant Alice that will offer the 144 million Russian speakers a conversational digital assistant that integrates Yandex search and other services in one centralized tool. As reported by Yandex…

  • Travel Dominates Russian Online Shopping 2017

    Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers need to adjust for each individual market and Russia is no different. In order to…

  • Latest from Analytics tool Yandex.Metrica

    Russian Search Marketing is glad to bring readers recent updates from the Yandex.Metrica blog. Yandex.Metrica, Russia’s leading web analytics tool, is a free web analytics tool that offers customizable reports for webmasters and many additional…