Yandex News

  • Announcement of Yandex.Audience Custom Audience Targeting

    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • Yandex Expert Summit 2016

    Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES.  The exclusive event offers Yandex advertisers and Yandex certified experts, who have been trained at Yandex courses and passed…

  • New Customizable Yandex.Direct Display Links

    Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads that lead to advertisers’ sites. As all practiced advertisers know, the more relevant the ad…

  • Yet Another Update: Yandex Advertising News Q2 2016

    Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness of ads.  Russian Search Marketing is glad to provide this Yandex advertising news update covering…

  • Yet Another Update: Yandex News Q1 2016

    Russian Search Marketing is glad to present Yandex news for Q1 2016 including all relevant information for Yandex webmasters and Yandex advertisers. These updates are must read information to stay up to speed on everything…

  • Yandex.Direct Smart Banner Ads

    Yandex recently announced that it has begun testing smart banner ads on its pay-per-click advertising platform, Yandex.Direct. Yandex.Direct smart banner ads are display advertisements with dynamic content that is personalized for individual users based on…

  • Yandex Launches Report Wizard 2.0

    Great news for Yandex.Direct advertisers – Yandex launched the beta version of Report Wizard 2.0! Yandex.Direct users already using Report Wizard utilize it to create custom analytics reports.  From more detailed reports that aren’t produced…

  • Yandex Year in Review 2015

    Yandex research analysts recently released the list of the top 2015 queries for people, events, and phenomena in a number of categories. Not only does this list remind us what happened during the previous year…

  • Yet Another Update: Yandex News Q4 2015 Part II

    As the quarter comes to a close, there are several important Yandex news updates to review for webmasters and digital advertisers.  Russian Search Marketing is glad to compile all of the noteworthy Yandex SEO and…

  • Yet Another Update: Yandex News Q4 2015

    Russian Search Marketing is glad to provide the latest updates on important Yandex news topics. From SEO to changes in Yandex.Direct, catch up your SEO and SEM information here! Yandex becomes default search for Windows…