Yandex News

  • Yandex Advertising News Q4 2016

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    Russian Search Marketing is glad to bring readers the final Yandex advertising news update of 2016. Over the course of the year the Yandex.Direct team introduced several new features for the online advertising community reaching…

  • Yandex Advertising and SEO News Q4 2016

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    Russian search marketing is glad to update our readers on the latest Yandex advertising and SEO news since our last news blog. Towards the end of Q3, Yandex Direct announced several new updates to help…

  • Announcement of Yandex.Audience Custom Audience Targeting

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    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • Yandex Expert Summit 2016

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    Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES.  The exclusive event offers Yandex advertisers and Yandex certified experts, who have been trained at Yandex courses and passed…

  • New Customizable Yandex.Direct Display Links

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    Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads that lead to advertisers’ sites. As all practiced advertisers know, the more relevant the ad…

  • Yet Another Update: Yandex Advertising News Q2 2016

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    Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness of ads.  Russian Search Marketing is glad to provide this Yandex advertising news update covering…

  • Yet Another Update: Yandex News Q1 2016

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    Russian Search Marketing is glad to present Yandex news for Q1 2016 including all relevant information for Yandex webmasters and Yandex advertisers. These updates are must read information to stay up to speed on everything…

  • Yandex.Direct Smart Banner Ads

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    Yandex recently announced that it has begun testing smart banner ads on its pay-per-click advertising platform, Yandex.Direct. Yandex.Direct smart banner ads are display advertisements with dynamic content that is personalized for individual users based on…

  • Yandex Launches Report Wizard 2.0

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    Great news for Yandex.Direct advertisers – Yandex launched the beta version of Report Wizard 2.0! Yandex.Direct users already using Report Wizard utilize it to create custom analytics reports.  From more detailed reports that aren’t produced…