Yandex News

  • Yandex Advertising News Q2 2017

    Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the advertising news Q1 update. These features aim to help…

  • Yandex Advertising News Updates Q1 2017

    Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the start of the New Year. These features aim to…

  • Yandex Advertising News Q4 2016

    Russian Search Marketing is glad to bring readers the final Yandex advertising news update of 2016. Over the course of the year the Yandex.Direct team introduced several new features for the online advertising community reaching…

  • Yandex Advertising and SEO News Q4 2016

    Russian search marketing is glad to update our readers on the latest Yandex advertising and SEO news since our last news blog. Towards the end of Q3, Yandex Direct announced several new updates to help…

  • Announcement of Yandex.Audience Custom Audience Targeting

    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • Yandex Expert Summit 2016

    Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES.  The exclusive event offers Yandex advertisers and Yandex certified experts, who have been trained at Yandex courses and passed…

  • New Customizable Yandex.Direct Display Links

    Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads that lead to advertisers’ sites. As all practiced advertisers know, the more relevant the ad…