Next week Yandex is hosting two events for Yandex.Direct experts, Yandex Expert Summit otherwise known as YES. One event will take place in London on June 20th, and the other on June 22nd in Berlin. YES brings certified Yandex.Direct advertisers and search marketers together to learn about the latest product features and spend valuable face to face time with their peers. All attendees are encouraged to share their experiences, challenges and ad tech expertise in an intimate and informal environment. Participants will have the unique opportunity to explore the world of digital marketing and advertising through the simultaneous lenses of the Russian and international markets.

This year YES will touch on several major themes, including:

  • The importance of personalization and the Yandex customer journey
  • How we can harness machine learning to reach customers better
  • Understanding the opportunity behind Russian customers’ shifts to mobile
  • How to best monitor user behaviour analytics to better understand customers

Last year, Yandex hosted the European advertising community at its flagship YES event in Berlin. Due to increased popularity this year, we are excited to announce the expansion of YES to Barber & Parlour in London.

YES London Quick Facts:

  • Location: London, United Kingdom
  • Date: June 20th, 2017
  • Event Description: Over the course of five presentations, a case study and a panel discussion, rounded off with a fantastic networking opportunity, you will learn about the latest releases, products, features, and how to implement them to drive your performance and grow business for your clients.

YES London Speakers & Topics:

  • Tatiana Kalinina, Welcome Word
  • Maxim Grishakov, Keynote
  • Andrey Sebrant, Yandex Director of Product Marketing: Under the Hood: Technology that matters and how to handle it
  • Evgeny Lomize, Yandex Head of Monetization: Yandex.Direct: New opportunities and advertising tools for your business
  • Denis Zlobin, Yandex Head of Mobile international sales: New features in Yandex mobile products
  • Jafar Mahir, Mediavest Associate Biddable Director & Liubov Tkachenko, Mediavest Paid Search Executive: Leading the Flight SEM Market with Yandex
  • Viktor Tarnavskiy, Head of Yandex.Metrica: See the whole story about your customer with Yandex.Metrica
  • Jon Myers, Chief Growth Officer at DeepCrawl: Panel: What makes RUNET different and the keys to success for your brand

Next week Yandex will also be hosting its 2nd Annual Yandex Expert Summit in Berlin, Germany.

YES Berlin Quick Facts:

  • Location: Berlin, Germany
  • Date: June 22nd, 2017
  • Event Description: Over the course of four keynote presentations, four hands-on workshops, two case studies and a panel discussion, rounded off with a fantastic networking opportunity, you will learn about the latest releases, products, features, and how to implement them to drive your performance and grow business for your clients.

YES Berlin Speakers & Topics:

  • Bernard Lukey, Executive Director, Yandex Europe AG: Welcome Word
  • Andrey Sebrant, Yandex Director of Product Marketing: Under the Hood: Technology that matters and how to handle it
  • Eugene Lomize, Yandex Head of Monetization: Yandex.Direct: New opportunities and advertising tools for your business
  • Denis Zlobin, Yandex Head of Mobile international sales: New features in Yandex mobile products
  • Nikita Pasynkov, Yandex Head of Display Ad Products & Natalia Grishkina, Head of Video Ad Projects: Workshop: Yandex solutions for programmatic display and video advertising
  • Alexandr Shurkaev and Anna Kuzmina, Workshop: Yandex.Market & Yandex.Money: Your fast track into Russia’s e-commerce market
  • Alexandra Kulachikova, Head of Yandex.Metrica Promotion Workshop: Yandex.Metrica: How research into customer journey helps to increase profitability
  • Konstantin Bayandin, OZON Online Marketing and Pricing Director: Workshop: Predictive analytics for audience management
  • Daniel VoložHurra Communications Strategy Implementation Director: Case Study
  • Victor Lamburt, Head of Yandex.Zen: Opportunities with Yandex.Zen
  • Jane Zavalishina, CEO, Yandex Data Factory: The power of invisible AI and how to use it for your business
  • Ivan Yamshchikov, Researcher, Max Planck Institute for Mathematics in the Sciences: Artificial intelligence and art: New vibes

In addition to the organized speakers, Yandex Expert Summit attendees will have opportunities to interact with Yandex managers and network with each other during the meals and other planned social hours. This is a can’t miss opportunity for global advertisers to get first hand information and feedback from the number one advertising partner in Russia!