With back to school just around the corner, now is the time to be thinking about any online purchases for children. Overall, Russians’ interest in online shopping has risen by 21% over the course of the year. Kids fashion is a major category in the Russian eCommerce market that is continuing to develop. Since last year, user interest in kids fashion has risen by 10%. All of the major brands selling kids clothing and shoes have grown this year as well.
Check out this exclusive Yandex report on Russian kids fashion that includes:
- User interest in kids fashion
- User interest in kids fashion categories among women’s and men’s fashion categories
- User interest dynamics by specific clothing type
- Brand dynamics