As Russian Search Marketing previously blogged, footwear plays a special role in the the Russian fashion culture. Russians value having nice shoes and keeping them in good condition. In every Russian home you will find shoe shine in the entrance way where Russians always remove and put on their shoes when entering and leaving any home.

In the last 12 months, user interest in clothes and shoes rose by 6%.  Searches for women’s, men’s, and kids footwear saw significant increase this spring but women’s footwear continues to be the most popular category in for Russian online shoppers.  Learn more about the Russian footwear market through this exclusive Yandex industry report that includes

  • User interest in the Fashion category
  • Fashion brand popularity dynamics
  • Footwear assortment analytics
  • Interest seasonality in Footwear
  • Footwear brand analytics
  • Regional user interest in Footwear
  • Competitive landscape

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