The launch of the newest Lada model drew significant traffic on Russia’s leading search engine, Yandex in 2015. However, Russians show significant interest in purchasing and driving foreign made cars. Yandex analysts recently compiled data on the top searches and brands for the automobile market in Russia. The overall automotive category grew 4% of the past year with over 766 million searches. User searches from mobile devices for car brands grew significantly for every single brand! Yandex analysts also noticed increased interests in specific queries for transactions.
This exclusive Yandex report on the Russian automobile industry covers the following topics for both desktop and mobile searches:
- User interest in automobile category
- User interest in new automobile brands
- User interest in used automobile brands
- User queries on test drive and transactions