Market Research and Reports

The latest market research on Russian online consumer behavior. We analyze the trends we are seeing in the market and provide them in free quarterly reports.

  • Russian Hostel Market Industry Report Q2 2015

    Bunk beds in a hostel room

    The travel industry remains a growing market in Russia. Russia is the 7th largest travel market worldwide.  Russians are increasingly searching to make their travel arrangements online, searching for flights and accommodations through Yandex. Research…

  • Focus Abroad: Russian International Travel Interests

    Russia on globe

    Yandex analysts recently sifted through the billions of Yandex search queries to focus on several key categories that users are searching.  Research analysts focused on a sample of queries related to different countries and Russian…

  • Russian Medical Tourism Market Industry Report Q2 2015

    medical tourism map

    Medical tourism proves to be an increasingly popular method for Russians to seek the medical attention they need.  The prices, services, and reliability of treatment centers and their staffs draw Russians to a number of…

  • Russian Hotel Market Industry Report Q1 2015

    Woman buying tickets or resort online

    This Yandex Q1 2015 exclusive Russian Hotel market industry report provides useful data for hotel booking and travel industry sites. Yandex sees over 5 billion search queries every month – queries related to traveling varied from…

  • Russian Air Plane Tickets Market Industry Report Q1 2015

    flight keyboard

    Overall, user queries for air tickets rose from 19% to 25%. Travel queries in Moscow are heavily dominated by air ticket queries. Meanwhile, in non-capital regions interest in hotels correlates with interest in package tours.…

  • Russian Car Rental Industry Report 2015

    Russian car rental

    The car rental industry is still developing in Russia, leaving a significantly high upside throughout the country.  Auto rentals are mainly driven by major cities like Moscow and St. Petersburg and many Russians elsewhere are…

  • Russian Online Gaming Market Industry Report Q1 2015

    boy playing computer game

    Last quarter, Russian Search Marketing published the first half a major industry report on the Russian Online Gaming Market industry, which included a number of sections on specific game types and brand dynamics. This quarter…

  • Russian e-Commerce Fashion Industry Report Q4 2014

    woman holiday shopping in fur

    Several changes in the Russian e-Commerce Fashion market have transpired over the past year.  This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent…

  • Russian Fashion Industry Report: Footwear 2014

    Woman can't choose stylish pumps

    Let’s go buy some shoes! Whether it is as basic pump, a winter boot, or the latest sneaker trend, Russians are on it! Footwear actually plays a very important and noticeable role in Russian culture. …

  • Russian Hotel Industry Market Update November 2014

    Word Hotel written in search bar

    This exclusive November 2014 Yandex market industry update on the Russian Hotel Category provides useful data for hotel booking and travel industry sites. Queries on Hotel bookings made up 31% of the overall search queries…