Yandex SEM

Yandex is one of the world’s top five search engines by query volume, and one of only three global providers. According to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia, and the Yandex Network reaches 96% of all Internet users in Russia. Search engine marketing on Yandex is a fruitful practice, but it’s important to recognize the distinctions that make it unique.

  • Capturing Yandex.Direct International Traffic: Skyscanner Case

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    For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local Russian audience but for those advertisers thinking outside the box to the Russian population worldwide…

  • Announcement of Yandex.Audience Custom Audience Targeting

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    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • Yet Another Update: Yandex SEO & SEM News Q2 2016

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    Russian Search Marketing is glad to announce some useful Yandex SEO and Yandex SEM news updates for Q2 2016, some of which were initially made public during the Yandex Expert Summit in Berlin. Yandex certified…

  • Yandex Travel Industry Success Story: Skyscanner

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    Yandex recently interviewed Skyscanner, one of the most successful companies in the Russian travel industry that grew 50% in 2014.  Yandex sat down with Skyscanner’s Russian marketing manager, Ilarion Kopaleyshvili, to learn more about their…

  • Yandex Expert Summit 2016

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    Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES.  The exclusive event offers Yandex advertisers and Yandex certified experts, who have been trained at Yandex courses and passed…

  • Understanding Yandex.Direct Commander

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    Advertisers on Yandex.Direct with large ad campaigns utilize Yandex.Direct Commander to set up ads independently and manage them efficiently.  Direct Commander helps advertisers easily work with a multiple clients, campaigns, ads, and keywords.  Advertisers can…

  • User Facts and Figures: Yandex Audience

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    Russian Search Marketing recently published a blog series that assessed Russian Internet users by age group, looking at general online activity, social media use, online sales, and e-payment preferences.  The series gave a great overall…

  • New Customizable Yandex.Direct Display Links

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    Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads that lead to advertisers’ sites. As all practiced advertisers know, the more relevant the ad…

  • Yet Another Update: Yandex Advertising News Q2 2016

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    Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness of ads.  Russian Search Marketing is glad to provide this Yandex advertising news update covering…