Yandex SEM

Yandex is one of the world’s top five search engines by query volume, and one of only three global providers. According to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia, and the Yandex Network reaches 96% of all Internet users in Russia. Search engine marketing on Yandex is a fruitful practice, but it’s important to recognize the distinctions that make it unique.

  • Russian Search Activity by Devices 2016 Part 2

    Recently we took a look at how Russians are searching by device. In that post, readers learned more about the breakdown of device use for searching, in part two we will focus on the details…

  • Yandex Search Query Schedule: Times, Days, and Devices

    Russian search marketing is glad to bring readers the latest Yandex search query schedule outlining Russian queries by times of day, days of the week, and device type. Among offering other products and services, Yandex…

  • Yandex.Direct Conversion Costs Optimization: Wargaming Case

    Online gaming companies, among many other eCommerce businesses can benefit from this case on Yandex.Direct conversion cost optimization. Wargaming, one of the most well known multi-player online games, reaches audiences all over the world and…

  • Yandex Advertising & SEO News Q3 2016

    Russian Search Marketing is glad to bring our readers yet another update on Yandex advertising and SEO news for Q3. We cover all new topics Yandex announced that are relevant to advertising on Yandex.Direct and…

  • Capturing Yandex.Direct International Traffic: Skyscanner Case

    For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local Russian audience but for those advertisers thinking outside the box to the Russian population worldwide…

  • Announcement of Yandex.Audience Custom Audience Targeting

    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • Yet Another Update: Yandex SEO & SEM News Q2 2016

    Russian Search Marketing is glad to announce some useful Yandex SEO and Yandex SEM news updates for Q2 2016, some of which were initially made public during the Yandex Expert Summit in Berlin. Yandex certified…

  • Yandex Travel Industry Success Story: Skyscanner

    Yandex recently interviewed Skyscanner, one of the most successful companies in the Russian travel industry that grew 50% in 2014.  Yandex sat down with Skyscanner’s Russian marketing manager, Ilarion Kopaleyshvili, to learn more about their…

  • Yandex Expert Summit 2016

    Next week Yandex is hosting a two-day event for Yandex.Direct experts, Yandex Expert Summit or YES.  The exclusive event offers Yandex advertisers and Yandex certified experts, who have been trained at Yandex courses and passed…