Yandex SEM

Yandex is one of the world’s top five search engines by query volume, and one of only three global providers. According to LiveInternet, as of July 2013, Yandex generated 62.0% of all search traffic in Russia, and the Yandex Network reaches 96% of all Internet users in Russia. Search engine marketing on Yandex is a fruitful practice, but it’s important to recognize the distinctions that make it unique.

  • Yandex Introduces Extended Text Ads (ETA)

    Following a series of user behavior studies in 2015, Yandex announced a new default feature for PPC advertisers –  Extended Ad Title. The setting automatically adds the First Line of Ad Text into the Ad…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…

  • Yandex Advertising News Q2 2017

    Russian Search Marketing is glad to bring readers the second Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the advertising news Q1 update. These features aim to help…

  • Comparing Analytics for Yandex.Direct Verticals Q4 2016

    Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with more knowledge of the online search advertising market in Russia.  The report covers a range…

  • Yandex Advertising News Updates Q1 2017

    Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the start of the New Year. These features aim to…