Social Media

The primary objective for Russian Internet users is networking, and the undisputed champion of venues for networking is the social media space. The primary vehicles for social media in Russia may be different than most of the world, but the user engagement and loyalty of its participating audience is shared. As the audience for social media in Russia increases, so do the business interests that surround it.

  • Social media use: Instagram in Russia

    Instagram in Russia has taken off with a far more impressive impact as a foreign app compared to the slow entrance of Facebook and others . The app has become an increasingly popular photo sharing…

  • Russian senior citizen Internet users 55+

    The last post in the Russian Internet User Demographics series looks at one of the most overlooked groups of users; Russian senior citizen Internet users. Still battling stereotypes concerning their lack of familiarity with technology,…

  • Adult Russian Internet Users 45-54

    This week, our blog series on Russian Internet User Demographics turns to the Internet habits of middle-aged Russians, as we observe the trends of the 45-54 year-old age group.  As Russia’s population ages, the way middle-aged…

  • Comparing SMB Advertising in Russia and the US

    Several factors drive a marketing team to decide which mediums to utilize in their marketing strategies. We reassess our budgets and our decisions after reviewing analytics, questioning our conversions, and  figuring out how to get…

  • 6 Must Have Russian Social Buttons

    Social buttons are used for a number of reasons, and their use on Russian websites is fairly similar to their use on non-Russian websites. However, the unique Internet environment of Russia requires companies with an…

  • Digital Advertising leads Russian Ad Market in 2015

    Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015.  The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare…

  • Russian Online Dating: What are people searching?

    Online dating has become a really common method for finding a relationship.  Of course, this requires the Internet and basic computer skills.  While most of us take this for granted, the practice of online dating…

  • RuTube vs YouTube: What are Russians watching?

    By now everyone is familiar with YouTube and various things people enjoy watching on the social media site.  From music videos to tutorials, YouTube has become a daily resource for entertainment and everyday needs.  If…