Mobile Advertising

It wasn’t long ago that Smart phones in Russia were a thing of mythology. This space has seen remarkable growth recently, and as such the mobile Internet users market has skyrocketed. More Russians than ever before – particularly in major cities – are accessing the Internet from their handheld devices, and forecasted numbers usage at 88.1 million unique monthly mobile Internet users by 2017. This market is growing fast, it’s influential and the comprising demographics are ideal for e-marketers.

  • Report: Almost half of Russian users shop on smartphones

    woman sitting on a sofa and makes online shopping on a tablet

    Nearly half of Russian online shoppers make purchases via their smartphones, but an almost equal amount distrust online payment systems, according to new research by Nielsen. In the last six months, 44% of Russian online consumers…

  • Russian Search Activity by Devices 2016 Part 2

    Woman working in the office

    Recently we took a look at how Russians are searching by device. In that post, readers learned more about the breakdown of device use for searching, in part two we will focus on the details…

  • Yandex Search Query Schedule: Times, Days, and Devices

    Clock flat icon. Time concept.

    Russian search marketing is glad to bring readers the latest Yandex search query schedule outlining Russian queries by times of day, days of the week, and device type. Among offering other products and services, Yandex…

  • Russian Mobile Gaming: Stats & Downloads

    Russian mobile gaming

    Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia.  According to eMarketer, Russia ranks 12th in the world for video game revenue at $1.3 billion in 2015, following…

  • Yet Another Update: Yandex Advertising News Q2 2016

    Yandex office

    Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness of ads.  Russian Search Marketing is glad to provide this Yandex advertising news update covering…

  • Russian senior citizen Internet users 55+

    90 years old woman waving while having a a video call on a white notebook

    The last post in the Russian Internet User Demographics series looks at one of the most overlooked groups of users; Russian senior citizen Internet users. Still battling stereotypes concerning their lack of familiarity with technology,…

  • Adult Russian Internet Users 45-54

    Older man using computer indoors

    This week, our blog series on Russian Internet User Demographics turns to the Internet habits of middle-aged Russians, as we observe the trends of the 45-54 year-old age group.  As Russia’s population ages, the way middle-aged…