General News

  • Yandex Advertising News Q3 2017 Update

    Russian Search Marketing is glad to bring readers the third Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the previous advertising news updates. These features aim to help…

  • Russian Summer Travel & Activity 2017

    Russian summer travel is an exciting time for families and working professionals! Summer is a popular time for Russians to go on vacation, especially the month of August. Russians, among many other travelers during this…

  • Yandex Targeting by Mobile App Interests

    As we all know, user behavior is significantly impacted by device. For example, Yandex research shows that queries from desktop computers and laptops are almost equally distributed throughout the day; however, on mobile devices, users…

  • Beta Cross Device Report in Yandex.Metrica

    During the most recent YAC – an annual SEM conference organized by Yandex – Yandex announced a new beta report in Yandex.Metrica – Cross-device. When a user starts their research on a mobile device, and…

  • Understanding Russian Culture To Engage Your Audience

    International communications specialists will all tell you that learning about your target audience is a crucial first step to understanding how your products and services will be perceived.  While language is an important factor, understanding…

  • Celebrations in Russia: Orthodox Easter

    Russian Orthodox Easter falls on April 16th this year, coincidentally the same day as Christian Easter. Since the Russian Orthodox Church follows the Julian calendar, Russian Orthodox Easter usually falls on a later date than…

  • Yandex.Music Russian Music Streaming Behavior by age

    They say that every generation has their own music. Yandex, Russia’s leading tech company, decided to put this idea to the test, and observed what users were listening to on Yandex.Music during the summer of…

  • Recapping the Russian Gaming Market 2016

    2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was…

  • Research on Russian Digital TV: Major Growth Expected

    Two weeks ago at the 12th annual MWC, we heard more on digital TV,  including commitments to improve and increase mobile viewing from both Netflix and  Eurosport’s owner, Discovery in relation to the 2022 Olympic…