Gaming Industry

World of Tanks is the dominant game in Russia’s gaming industry, and PC games carry the majority of marketshare. Having said that, growth across the industry can’t be ignored; in Moscow and St-Petersburg query volume related to online gaming has increased 15% YOY, and in Russian regions not including those two major cities, the volume has increased by 23% YOY. The Gaming Industry is performing exceptionally well, and the Russian market is no exception.

  • Recapping the Russian Gaming Market 2016

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    2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was…

  • Yandex.Direct Conversion Costs Optimization: Wargaming Case

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    Online gaming companies, among many other eCommerce businesses can benefit from this case on Yandex.Direct conversion cost optimization. Wargaming, one of the most well known multi-player online games, reaches audiences all over the world and…

  • Russian gaming market reached nearly $1 billion in 2015

    young excited man at home sitting on living room sofa playing video games using remote control joystick with freak intense face expression having fun in gaming addiction

    Russia’s online and mobile games market amounted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2% from the previous year. The estimate comes from Mail.ru Group, a major, LSE-listed Russian Internet…

  • Russian Mobile Gaming: Stats & Downloads

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    Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia.  According to eMarketer, Russia ranks 12th in the world for video game revenue at $1.3 billion in 2015, following…

  • Russia’s Online Gaming Scene 2015

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    Online gaming continues to grow in Russia due to more mobile use and the affordability of the hobby.  According to Yandex.Worstsat, “Online games” receives over 4 million impressions per month.   Searches patterns for online…

  • Russian Online Gaming Market Industry Report Q3 2015

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    Russian Search Marketing is pleased to present an exclusive Yandex report on the Russian online gaming market trends.  Learn more about Russian interest in online gaming by game type and brand.  Stay informed on user…

  • Yandex.Direct Online Gaming Success story: Wargaming

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    Russia offers a number of opportunities for international businesses looking to expand into foreign markets.  Whether it is the travel industry, the fashion industry, or online gaming, Russia is continuing to develop and expand business…

  • Russian Online Gaming Market Industry Report Q1 2015

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    Last quarter, Russian Search Marketing published the first half a major industry report on the Russian Online Gaming Market industry, which included a number of sections on specific game types and brand dynamics. This quarter…

  • Online Gaming Market Research Report Fall 2014

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    Did you know that the majority of genre interests in online gaming are triggered by brand queries? Among a number of other topics, this recent Yandex research report on the Russian online gaming industry offers…