Fashion Industry

Russians love fashion. The fashion industry in Russia is booming, and those best equipped online are capitalizing. Russians are spending more than 25 minutes a day shopping online, and the demographics for those doing so are the fashion industry’s classic target demo: 25-34 years old, female and employed. Russians know fashion. Russians appreciate fashion. Russians spend on fashion. Securing a presence in Russia can catapult a brand’s identity.

  • Russian Footwear Market Industry Report Q3 2015

    As Russian Search Marketing previously blogged, footwear plays a special role in the the Russian fashion culture. Russians value having nice shoes and keeping them in good condition. In every Russian home you will find…

  • Russian Back to School Blog 2015

    September 1 marks the celebrations for Russia’s “Day of Knowledge” and first day back to school.  The first and last days of school are celebrated with special ceremonies across Russia and the former Soviet Union…

  • Russian Kids Fashion Market Industry Report

    With back to school just around the corner, now is the time to be thinking about any online purchases for children.  Overall, Russians’ interest in online shopping has risen by 21% over the course of…

  • Russians’ Top Searches for The Best Deals Online 2015

    15-20% of Yandex search queries are related to goods and services.  Most frequently users search for the products and services they want by entering the name without qualifiers like  “iPhone 6” or “бутсы Adidas” [cleats…

  • Russian e-Commerce Fashion Industry Report Q4 2014

    Several changes in the Russian e-Commerce Fashion market have transpired over the past year.  This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent…

  • Russian Fashion Industry Report: Footwear 2014

    Let’s go buy some shoes! Whether it is as basic pump, a winter boot, or the latest sneaker trend, Russians are on it! Footwear actually plays a very important and noticeable role in Russian culture. …

  • Yandex Sportswear Industry Case Study: Adidas Group

    For those advertising in Russia, Yandex offers the best methods for reaching your audience, promoting your brand, and acquiring customers.  Digital advertising on Yandex.Direct (Yandex’s paid search platform) offers businesses all of the tools needed…

  • Yandex Fashion Industry Case Study: Quelle

    Have you considered launching a fashion business in Russia?  Russian interest in fashion is on the rise in every category. According to this exclusive Yandex Fashion Market Research Report, general search queries on men’s fashion…

  • Fall 2014 Russian Fashion Market Update

    With each season comes new fashion interests and needs.  This exclusive Yandex market research report for October 2014  covers a wide range of fashion categories showing user interest and seasonality changes for the popular fashion…