Fashion Industry

Russians love fashion. The fashion industry in Russia is booming, and those best equipped online are capitalizing. Russians are spending more than 25 minutes a day shopping online, and the demographics for those doing so are the fashion industry’s classic target demo: 25-34 years old, female and employed. Russians know fashion. Russians appreciate fashion. Russians spend on fashion. Securing a presence in Russia can catapult a brand’s identity.

  • Russians’ Top Searches for The Best Deals Online 2015

    15-20% of Yandex search queries are related to goods and services.  Most frequently users search for the products and services they want by entering the name without qualifiers like  “iPhone 6” or “бутсы Adidas” [cleats…

  • Russian e-Commerce Fashion Industry Report Q4 2014

    Several changes in the Russian e-Commerce Fashion market have transpired over the past year.  This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent…

  • Russian Fashion Industry Report: Footwear 2014

    Let’s go buy some shoes! Whether it is as basic pump, a winter boot, or the latest sneaker trend, Russians are on it! Footwear actually plays a very important and noticeable role in Russian culture. …

  • Yandex Sportswear Industry Case Study: Adidas Group

    For those advertising in Russia, Yandex offers the best methods for reaching your audience, promoting your brand, and acquiring customers.  Digital advertising on Yandex.Direct (Yandex’s paid search platform) offers businesses all of the tools needed…

  • Yandex Fashion Industry Case Study: Quelle

    Have you considered launching a fashion business in Russia?  Russian interest in fashion is on the rise in every category. According to this exclusive Yandex Fashion Market Research Report, general search queries on men’s fashion…

  • Fall 2014 Russian Fashion Market Update

    With each season comes new fashion interests and needs.  This exclusive Yandex market research report for October 2014  covers a wide range of fashion categories showing user interest and seasonality changes for the popular fashion…

  • Yandex.Market Launches Category for Children’s Goods

    Last week our colleagues at Yandex announced that Yandex.Market now features a page for childrens’ goods.  E-commerce shoppers on Yandex.Market have access to hundreds of thousands of products from 2630 online stores.  Russian online shoppers…