Fashion Industry

Russians love fashion. The fashion industry in Russia is booming, and those best equipped online are capitalizing. Russians are spending more than 25 minutes a day shopping online, and the demographics for those doing so are the fashion industry’s classic target demo: 25-34 years old, female and employed. Russians know fashion. Russians appreciate fashion. Russians spend on fashion. Securing a presence in Russia can catapult a brand’s identity.

  • Russian eCommerce Student Shopping 2015 v 2016

    Yandex.Market, Russia’s top online comparison shopping site, recently compiled research on the change in demand and prices for Russian eCommerce student shopping during the back to school period.  The research looks at the most popular…

  • 7 Reasons for Cross border Sales in Russia

    In 2015, it was projected that Russia would rank third worldwide in e-Commerce. As Russians trust and comfort with online shopping increases, more cross border sales in Russia are being made. But when it comes to the…

  • Prepping for a Russian Wedding Online

    Most wedding traditions follow a similar structure as far as the formal attire, ceremony, and receptions go. However, from country to country, there are distinct variations in some of the styles and celebrations that make…

  • Russian Footwear Market Industry Report Q3 2015

    As Russian Search Marketing previously blogged, footwear plays a special role in the the Russian fashion culture. Russians value having nice shoes and keeping them in good condition. In every Russian home you will find…

  • Russian Back to School Blog 2015

    September 1 marks the celebrations for Russia’s “Day of Knowledge” and first day back to school.  The first and last days of school are celebrated with special ceremonies across Russia and the former Soviet Union…

  • Russian Kids Fashion Market Industry Report

    With back to school just around the corner, now is the time to be thinking about any online purchases for children.  Overall, Russians’ interest in online shopping has risen by 21% over the course of…