Archives

  • Celebrations in Russia: Orthodox Easter

    Russian Orthodox Easter falls on April 16th this year, coincidentally the same day as Christian Easter. Since the Russian Orthodox Church follows the Julian calendar, Russian Orthodox Easter usually falls on a later date than…

  • Comparing Analytics for Yandex.Direct Verticals Q4 2016

    Analysts on the Yandex.Direct team recently compiled analytics on different verticals for Yandex.Direct in Q4 2016 to equip advertisers with more knowledge of the online search advertising market in Russia.  The report covers a range…

  • Yandex.Music Russian Music Streaming Behavior by age

    They say that every generation has their own music. Yandex, Russia’s leading tech company, decided to put this idea to the test, and observed what users were listening to on Yandex.Music during the summer of…

  • Recapping the Russian Gaming Market 2016

    2016 was a big year for the Russian gaming market. Gaming is one of Russia’s biggest industries, and Russia has the largest market for video games in Eastern Europe. In 2016, Russia’s gaming market was…

  • Research on Russian Digital TV: Major Growth Expected

    Two weeks ago at the 12th annual MWC, we heard more on digital TV,  including commitments to improve and increase mobile viewing from both Netflix and  Eurosport’s owner, Discovery in relation to the 2022 Olympic…

  • Yandex Advertising News Updates Q1 2017

    Russian Search Marketing is glad to bring readers the first Yandex advertising news update of 2017. The Yandex.Direct team has introduced several new features since the start of the New Year. These features aim to…