Russian Search Marketing

  • Yet Another Update: Yandex News Q2 2015

    Yandex office Moscow night

    As always, we at Russian Search Marketing want to keep Russian search advertisers up to speed on the latest Yandex news. Recently there have been a few updates to Yandex.Direct and several Yandex products in…

  • Focus Abroad: Russian International Travel Interests

    Russia on globe

    Yandex analysts recently sifted through the billions of Yandex search queries to focus on several key categories that users are searching.  Research analysts focused on a sample of queries related to different countries and Russian…

  • Yandex SEO Keywords Tools

    Yandex icon

    Creating a keyword list in a foreign language in always challenging and time consuming- especially when it is for such a complex language like Russian. SEO specialists can utilize a number of combined tools to…

  • Russian Medical Tourism Market Industry Report Q2 2015

    medical tourism map

    Medical tourism proves to be an increasingly popular method for Russians to seek the medical attention they need.  The prices, services, and reliability of treatment centers and their staffs draw Russians to a number of…

  • Digital Advertising leads Russian Ad Market in 2015

    media outlets

    Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015.  The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare…

  • Configuring conversion tracking for Yandex.Direct

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    Configuring conversion tracking is an essential part of any PPC project. Without conversion tracking it is impossible to properly optimize keywords and bids or calculate campaign ROI. All major advertising platforms provide conversion tracking possibilities. The…