Russian Search Marketing

  • RuNet 2016 Updated Facts on Russian Internet Users

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    Russia has the largest Internet audience in Europe with approximately 63 million daily Russian Internet Users.  With only a little over half of Russia’s population online, there is still a lot more room to grow! According…

  • Capturing Yandex.Direct International Traffic: Skyscanner Case

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    For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local Russian audience but for those advertisers thinking outside the box to the Russian population worldwide…

  • Russian gaming market reached nearly $1 billion in 2015

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    Russia’s online and mobile games market amounted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2% from the previous year. The estimate comes from Mail.ru Group, a major, LSE-listed Russian Internet…

  • Announcement of Yandex.Audience Custom Audience Targeting

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    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…

  • 7 Reasons for Cross border Sales in Russia

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    In 2015, it was projected that Russia would rank third worldwide in e-Commerce. As Russians trust and comfort with online shopping increases, more cross border sales in Russia are being made. But when it comes to the…

  • Yet Another Update: Yandex SEO & SEM News Q2 2016

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    Russian Search Marketing is glad to announce some useful Yandex SEO and Yandex SEM news updates for Q2 2016, some of which were initially made public during the Yandex Expert Summit in Berlin. Yandex certified…

  • Yandex Travel Industry Success Story: Skyscanner

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    Yandex recently interviewed Skyscanner, one of the most successful companies in the Russian travel industry that grew 50% in 2014.  Yandex sat down with Skyscanner’s Russian marketing manager, Ilarion Kopaleyshvili, to learn more about their…

  • Russian Medical Tourism Market Industry Report Q2 2016

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    Russians, who have been practicing medical tourism for some time now, are adopting new habits and practices when it comes to their health treatments abroad. Russian users who travel for medically related reasons are still…