Russian Search Marketing

  • Yet Another Update: Yandex November News 2.0

    yandex_share-icon-comtr_200

    As always, we at Russian Search Marketing want to keep Russian search advertisers up to speed on the latest Yandex news. Recently there have been a few updates to Yandex products, a new partnership, rankings…

  • Russian Hotel Industry Market Update November 2014

    Word Hotel written in search bar

    This exclusive November 2014 Yandex market industry update on the Russian Hotel Category provides useful data for hotel booking and travel industry sites. Queries on Hotel bookings made up 31% of the overall search queries…

  • Electronics Lead the Way for Russia’s Online Purchases

    electronics image

    E-commerce is on the rise in Russia. As deliveries, payment systems, and online retailers improve shoppers’ experience, more people turn to the Internet to accomplish their shopping to-do list online and probably treat themselves a…

  • The results are in: Yandex Remains the King of RuNet

    Yandex_king_runet

    This past week Russian blogs and websites dedicated to SEO and SEM have recently focused on a particularly hot topic, Runet rankings of the most popular websites. The data was recently released from Vedomosti, a…

  • Yandex Sportswear Industry Case Study: Adidas Group

    Yandex.Direct case study Adidas Group

    For those advertising in Russia, Yandex offers the best methods for reaching your audience, promoting your brand, and acquiring customers.  Digital advertising on Yandex.Direct (Yandex’s paid search platform) offers businesses all of the tools needed…

  • 2014 Russian Online Market Trends and Sizing

    Russia - Flag on Button of Black Keyboard.

    The Russian Association for Electronic Communications (RAEC)  recently released their 2014 full year forecast on the Runet market.  Digital advertising in Russia grew over 30% in 2014 and will end the year at a total…

  • 6 New Changes in Yandex Advertising

    yandex_logo

    Hello, Yandex advertisers! In case you missed the updates from the Yandex advertising page, we wanted to check in and make sure you are up to speed on any changes that might impact your campaigns.…