Russian Search Marketing

  • Yandex.Direct Travel Industry Success Story: KAYAK

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    Online advertising in the Russian market offers strong opportunities for international competitors in a large number of industries.  For example, digital advertising in Russia and specifically on Yandex, is proven to be more effective than…

  • Yet Another Update: Yandex October News

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    Aside from the first snow fall at Yandex headquarters, there are a few key updates for the month of October to inform the Russian Search Marketing Readers. Below are the latest updates for product news,…

  • Yandex.Direct: Ad Rules & Suggestions

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    After recently attending the International Search Summit at SMX East 2014, it became clear that those unfamiliar with the Russian market and in particular, advertising with Yandex, were most intrigued to learn about the ease…

  • Russia’s Mobile App Downloads Rank Worldwide

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    With the rise in popularity of smartphones comes the subsequent increase in mobile applications.  As previously reported by Russian Search Marketing, the Russian mobile application market is expected to grow eight times in the next…

  • Online Gaming Market Research Report Fall 2014

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    Did you know that the majority of genre interests in online gaming are triggered by brand queries? Among a number of other topics, this recent Yandex research report on the Russian online gaming industry offers…

  • Yandex.Direct Keyword Position Data Now Available

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    Yandex.Direct now offers a new feature for keyword position data.  International customers will be especially happy to learn that they can receive a report by average position of their ads. What is the new keyword…