Russian Search Marketing

  • Digital Advertising leads Russian Ad Market in 2015

    media outlets

    Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015.  The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare…

  • Configuring conversion tracking for Yandex.Direct

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    Configuring conversion tracking is an essential part of any PPC project. Without conversion tracking it is impossible to properly optimize keywords and bids or calculate campaign ROI. All major advertising platforms provide conversion tracking possibilities. The…

  • Russian Hotel Market Industry Report Q1 2015

    Woman buying tickets or resort online

    This Yandex Q1 2015 exclusive Russian Hotel market industry report provides useful data for hotel booking and travel industry sites. Yandex sees over 5 billion search queries every month – queries related to traveling varied from…

  • Mobile Russia and Yandex.Direct Device Targeting

    mobile advertising

    Device targeting is now available for Yandex.Direct advertisers! As of March 2015, Yandex advertisers can adjust their CPC for mobile ads independently as a percentage of their desktop CPC bid.  Before getting into a basic…

  • Yet Another Update: Yandex News Q1 2015 Part II

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    Russian Search Marketing has the latest information on Yandex news! Check out the following updates and launches for Yandex, including Q4 2014 operational and corporate highlights.     Yandex.Money Bill Payment Options: Yandex.Money now offers…

  • 7 Questions SMXers asked Yandex at SMX West

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    In case you missed Yandex at SMX West last week in San Jose, Russian Search Marketing has compiled a list of questions that Yandex representatives answered over the last few days. These are the abridged…

  • Russian Celebrations for Women’s Day on March 8th

    Flowers just brighten up the place don't they?

    Now that Men’s Day is behind the Russians, everyone is gearing up for the women.  Many are familiar with International Women’s Day on March 8th but not everyone celebrates quite like the Russians! Although the…