Russian Search Marketing

Russian Digital Marketing News

Attention Advertisers in Russia: Seven Useful Yandex.Direct Facts

For those interested in digital advertising in Russia,starting to familiarize yourself with Yandex, the Russian search engine with 65% of the market share, is the best first step.  If you are already advertising with Yandex,…

Posted on September 18, 2014

Mobile Matters: Russian E-Commerce and the Smartphone World

Quite obviously we use our phones to communicate, travel, and read the news but phones are growing increasingly important to search for products and make online purchases.  When people are on the move, they aren’t…

Posted on September 17, 2014

Hot off the Shelf – Russian Literature from Past to Present

Russia has a formidable reputation for its literary output. Names such as Leo Tolstoy, Fyodor Dostoyevsky and Alexander Pushkin are famous all over the world and their works are considered to be all-time classics. Unsurprisingly,…

Posted on September 16, 2014

Yet Another Update: September Yandex News

Our colleagues at Yandex constantly work to make the experience of users and advertisers as simple and efficient as possible. Over the past few weeks we have announced some exciting news from partnerships to new…

Posted on September 15, 2014

Back to School: Tech Talk in Russian Classrooms

Classes are in full swing as Russian students are closing in on the second full week of school.  Summer vacation is long gone and history, math, science, and foreign languages are now at the center…

Posted on September 11, 2014

Yandex Announces ADFOX Acquisition

As reported in the official Yandex Press Release, Yandex (NASDAQ: YNDX), one of the largest European internet companies and the leading search provider in Russia, announces the acquisition of ADFOX advertising technology platform. ADFOX was…

Posted on September 10, 2014

Mail Time: Making Headway in Russian Parcel Delivery

E-Commerce is growing at an incredible rate in Russia. Since 2013, Russian e-Commerce has grown by 30% with a current daily audience of 9.5 million people.  As online shopping continues to expand in the country…

Posted on September 10, 2014

Full Speed Ahead – The Re-Emergence of the Russian Auto Industry

Russia’s relationship with the car has been something of a rollercoaster in the last few decades. For a long time, owning a car was associated with capitalism; parts were scarce and service stations were hard…

Posted on September 9, 2014

Marin Software Launches with Yandex Integration

Marin Software, a leading platform for performance advertising, announced the launch of their integration with Yandex today.  This product launch means that Marin customers can now report, analyze and automate their bidding on Yandex.  Early…

Posted on September 8, 2014

City Day Celebrations: Moscow Day 2014

Whether it is Oktoberfest or local fall festivals, we all look forward to some autumn ales, hay rides, and other celebrations. This time of year in Russia, many locals look forward to some celebrations of…

Posted on September 5, 2014