Russian Search Marketing

Russian Digital Marketing News

The mobile games market in Russia grew by nine times from 2010 through 2013

Experts at Mail.ru Group and Newzoo have assessed the mobile games market in Russia and compared gamers from a variety of countries. The volume of the mobile games market in Russia has grown more than…

Posted on July 31, 2014

Hotel Booking Market Update

Russia still maintains the highest amount of search queries for hotel bookings nationwide.  Since last year, search queries for hotel bookings have even increased by 13%.  For more in depth information on hotel booking, download…

Posted on July 30, 2014

iPhone 5S Leads the way in Russia’s Smartphone Rankings

According to the Yandex.Market rankings, the three smartphone brands leading the way in Russia include Apple, Samsung, and Sony. The iPhone 5S currently holds first place in the Yandex.Market smartphone ratings. The iPhone 5S has…

Posted on July 29, 2014

Legal Considerations for Marketing in Russia

For businesses looking to expand into a new country, it pays (literally) to be fully knowledgeable about the legal considerations for marketing campaigns. These often differ from country to country, and in Russia there can…

Posted on July 28, 2014

Russia’s Top E-Commerce Sites Land in Europe’s Top 100 List

Out of 36 countries represented in Internet Retailer Magazine’s recent report on the top 500 European e-retailers, a total of 29 Russian e-commerce sites made the list.  Eight of the 29 Russian e-commerce stores impressively…

Posted on July 25, 2014

The Transformation of Russia’s Media Consumption on Social Networks

The Internet and social media are undoubtedly impacting the way Russia consumes entertainment.  With entire films available online and easily viewed on media sites such as Youtube, Rutube, and social networks, logging into a computer…

Posted on July 23, 2014

Social Media Takes Over the Russian Internet

As previously reported by Russian Search Marketing, Runet users spend a whopping 40% of their time online on social networking sites.  As westerners we are all familiar with Facebook but the site actually is much…

Posted on July 22, 2014

Yandex.Metrica 2.0 Released

As recently announced on the official Yandex blog, Yandex.Metrica 2.0 was launched today in Moscow. The new beta version of Yandex.Metrica has an entirely new interface with improved analytics and an even more flexible analytical…

Posted on July 21, 2014

Going Green – Sustainable Development in Russia

Being the largest country in the world, Russia has a lot of natural resources which need to be managed sustainably, rather than exploited. In line with Western markets, the country is gradually adopting more environmentally…

Posted on July 18, 2014

Russia’s Mobile Market Turns to the Internet

A few years ago it was normal to see Russians making short phone calls on SIM card services that only billed users on outgoing calls and texts.  Today, at least in major cities, its more…

Posted on July 17, 2014