Russian Search Marketing

  • Hot topic: Wearable Devices in Russia

    Female runner preparing for exercising

    Following global trends, the interest in wearable devices in Russia has significantly increased over the last year. This is most likely due to the popularity of both the Apple watch and Samsung’s many wearable devices…

  • Russian Summer Travel Insights 2016

    Antalya, Turkey - September 21, 2015: Beach scene with people having fun, sunbathing, swimming, children playing in mediterrenian sea, Antalya

    Summer time but especially the month of August proves to be the best time for many to take a vacation.  Russians, among many other travelers, take trips both domestically and internationally for summer holidays before…

  • New ranking reveals Russia’s top e-commerce sites

    On line shopping on tablet screen, business, E-commerce, technology and digital marketing background

    This article by EWDN originally appeared on August 3, 2016 Data Insight, a reputable Moscow-based research agency, and Ruward, a publisher of industry rankings, have just published the 2016 “E-Commerce Index TOP-100.” This index ranks Russian e-commerce sites…

  • Russian Leisure Sports

    Rear view of a father and son fishing from the pier.

    Russia is known for their achievements in ice hockey, figure skating, gymnastics, and chess. When it comes to leisure time and physical activity, Russians have a different preference. Some of the most popular leisure sports…

  • Yandex Advertising & SEO News Q3 2016

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    Russian Search Marketing is glad to bring our readers yet another update on Yandex advertising and SEO news for Q3. We cover all new topics Yandex announced that are relevant to advertising on Yandex.Direct and…

  • RuNet 2016 Updated Facts on Russian Internet Users

    Russia - Flag on Button of Black Keyboard.

    Russia has the largest Internet audience in Europe with approximately 63 million daily Russian Internet Users.  With only a little over half of Russia’s population online, there is still a lot more room to grow! According…

  • Capturing Yandex.Direct International Traffic: Skyscanner Case

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    For most advertisers, Yandex.Direct international traffic is not something they consider. The primary focus of Yandex.Direct is capturing the local Russian audience but for those advertisers thinking outside the box to the Russian population worldwide…

  • Russian gaming market reached nearly $1 billion in 2015

    young excited man at home sitting on living room sofa playing video games using remote control joystick with freak intense face expression having fun in gaming addiction

    Russia’s online and mobile games market amounted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2% from the previous year. The estimate comes from Mail.ru Group, a major, LSE-listed Russian Internet…

  • Announcement of Yandex.Audience Custom Audience Targeting

    yandex target audience

    Last week Yandex announced Yandex.Audience, a new service that helps advertisers use first party data to segment their target audiences.  Yandex.Audience provides options for advertisers to use their own customer information to segment audiences for…