Russian Search Marketing

  • Yandex Announces Mobile SEO Update: Vladivostok

    vladivostok lighthouse

    Earlier today Yandex announced a new mobile page ranking formula “Vladivostok.”  Yandex’s Vladivostok, named after the Russian city with the highest mobile Internet use, assesses a page’s mobile friendliness when delivering search results for m0bile…

  • Russian Internet Grows by 4 Million in 2015

    Russia On Technology and Internet Communication Word Pattern

    According to recent research by GfK, the Russian Internet grew by 4 million users over the course of the past year reaching 84 million.  By their measures, the Russian Internet penetration reached these numbers based…

  • Yandex.Direct Smart Banner Ads

    Yandex.Direct icon

    Yandex recently announced that it has begun testing smart banner ads on its pay-per-click advertising platform, Yandex.Direct. Yandex.Direct smart banner ads are display advertisements with dynamic content that is personalized for individual users based on…

  • Russian Advertising Calendar Year 2016

    Notebook 2016

    After wrapping up 2015 and looking to the year ahead, it’s important for advertisers to be aware of important dates that will ultimately impact campaigns, special promotions, and traffic throughout the year.  The biggest holiday…

  • Yandex Launches Report Wizard 2.0

    Vector illustration concept of search ending optimization and expanding isolated on blue background with long shadow.

    Great news for Yandex.Direct advertisers – Yandex launched the beta version of Report Wizard 2.0! Yandex.Direct users already using Report Wizard utilize it to create custom analytics reports.  From more detailed reports that aren’t produced…

  • Russian Automobile Market Industry Report Q1 2016

    Mid adult woman looking through a opened window of a car in a showroom.

    The launch of the newest Lada model drew significant traffic on Russia’s leading search engine, Yandex in 2015. However, Russians show significant interest in purchasing and driving foreign made cars. Yandex analysts recently compiled data…