Russian Search Marketing

  • Yandex.Direct Auction Change

    direct icon

    Earlier today in Mosocw, Yandex announced a change to the Yandex.Direct auction system and new ranking rules for the ad block on the SERP.  Instead of a generalized second price auction, Yandex plans to switch…

  • Yandex Launches Delivery Service Aggregator

    Yandex_world_logo1

    Yandex, one of the largest European internet companies and the leading search provider in Russia, announces the opening of Yandex.Delivery – an aggregator of service providers delivering goods from Moscow and the Moscow Region to…

  • Yandex Tutorial Videos Part II

    Yandex Media Planning

    The Russian Search Marketing Training Videos and YouTube Channel now feature three new important Yandex tutorial videos.  The videos conclude the Yandex.Direct tutorial series with a video on media planning and also introduce two other…

  • Russian Geo-targeting Series Week 2: Saint Petersburg

    Church on Spilled Blood (or Resurrection Church of Our Saviour) in Saint Petersburg, Russia on Griboedova Canal at twilight during the white nights of June.

    The Russian Geo-targeting Series continues this week with a visit to Russia’s second city, Saint Petersburg. Though occasionally overshadowed by foreign businesses in favor of Moscow, Saint Petersburg’s high population and its well-connected nature offer…

  • Russian Summer Searches and Purchases 2015

    Group Of Young People Enjoying Outdoor Summer Meal

    People are vacationing, spending time at the beach, and enjoying the long awaited warm weather.  Our counterparts in Russia are not letting the economic situation really impact their summer fun.  According to Yandex research, people…

  • Russian Geo-targeting Series Week 1: Moscow

    St Basil's Cathedral

    For businesses interested in exploring foreign markets, knowledge on the selected foreign market is crucial in making important decisions like where stores may be most successful or where marketing should be focused.  Unfortunately, most of the…