Russian Search Marketing

  • Yandex.Direct Online Gaming Success story: Wargaming

    wargaming success story

    Russia offers a number of opportunities for international businesses looking to expand into foreign markets.  Whether it is the travel industry, the fashion industry, or online gaming, Russia is continuing to develop and expand business…

  • Russian Tourism Summer 2015

    Sveti Stefan island near city of Budva, Montenegro on Adriatic coast.

    Summer is upon us and we are all scheduling our vacation days and holiday trips.  For school children in Russia summer set in about a month ago with the ringing of the “last bell,” a…

  • Profiling Users of E-Payment Systems in Russia 2015

    epayment

    For eCommerce players entering the Russian market, one of the most frequently asked questions concerns the forms of online payments in Russia.  Businesses entering the Russian market naturally want to know how to make it…

  • Russians’ Top Searches for The Best Deals Online 2015

    two women and laptop

    15-20% of Yandex search queries are related to goods and services.  Most frequently users search for the products and services they want by entering the name without qualifiers like  “iPhone 6″ or “бутсы Adidas” [cleats…

  • Yet Another Update: Mega Yandex News Update Q2 2015

    Yandex Moscow

    Several exciting things have been happening since the last Russian Search Marketing update on Yandex news.  From Yandex’s updated search algorithm Minusinsk to new Yandex.Direct mobile ads, there are a handful of notable changes in…

  • Advertise through the New Yandex.Radio

    yandex radio mobile

    Today, Yandex announced Yandex.Radio, a personalized music streaming service for both desktops and mobile devices. The new service is monetized by audio ads and display ads so this is also a great new exciting option…

  • New Yandex Direct Mobile Ads

    Illustration of Mobile Flat Circle Icon over Red

    Increased smartphone use worldwide has impacted how users access the Internet and utilize their phones to solve everyday needs and problems.  In conjunction with the rise of smartphone Internet use, advertisers have also learned to…