Russian Search Marketing

  • Russian eCommerce Delivery Methods 2016

    russian ecommerce delivery

    Russia eCommerce delivery methods are shifting as online shopping continues to grow and more consumers are turning to the Internet to make their purchases.  According to eMarketer, eCommerce sales are expected to grow by 19%…

  • User Facts and Figures: Yandex Audience

    HiRes

    Russian Search Marketing recently published a blog series that assessed Russian Internet users by age group, looking at general online activity, social media use, online sales, and e-payment preferences.  The series gave a great overall…

  • New Customizable Yandex.Direct Display Links

    Yandex.Direct icon

    Digital advertisers in Russia can now edit Yandex.Direct display links in their ads. Display links are the links in ads that lead to advertisers’ sites. As all practiced advertisers know, the more relevant the ad…

  • Yet Another Update: Yandex Advertising News Q2 2016

    Yandex office

    Over the past few months the Yandex.Direct team has been busy adjusting advertising and account features to improve the effectiveness of ads.  Russian Search Marketing is glad to provide this Yandex advertising news update covering…

  • Reviewing the Top Movies in Russia 2015

    Group of people watching a 3D movie at the cinema

    Going to the movies is a popular past-time in Russia; according to data collected by Nevafilm, in 2014 Russia had the second highest number of theater admissions in Europe. The country boasts over 3,800 theater…

  • Yandex Search and Content: 3 Useful Advertising Tips

    Tips for advertising on Yandex search and content

    Advertisers new to Yandex.Direct make the mistake of focusing all their attention on the position of their ad in Yandex search results, at the expense of opportunities presented by the Yandex Advertising Network (YAN). It…

  • 2016 Comprehensive Russian eCommerce Report

    Russian ecommerce report

    Russian Search Marketing is pleased to provide this March 2016  market research report on E-Commerce in Russia: What international merchants, service providers, and entrepreneurs must know to succeed in a fast-changing market. This comprehensive research…

  • Russian Online Payments 2016

    Russian online payments

    From 2013-2014, Russian e-commerce grew by 30% with a daily audience of 9.5 million people and 48.5 million monthly shoppers.  Approximately 70% of Russia’s online audience (83 million users) visits e-commerce sites. The growth of…

  • Yandex.Direct Extended Geo-Targeting Launched

    yandex map

    Yandex.Direct extended geo-targeting went live today. A few weeks ago, Yandex.Direct announced a new addition for advertisers’ geo-targeting options that will show ads to users worldwide who enter a specific location in their search query. …