Russian Search Marketing

  • Russian Video Game Revenues

    Funny couple playing games with a smart phone in a train station while they are waiting

    Gaming continued to be one of Russia’s biggest industries.  Russia’s gaming market yields a total revenue of 1.4 billion dollars, making it the largest market for video games in Eastern Europe. According to Newzoo, Russia…

  • Report: Almost half of Russian users shop on smartphones

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    Nearly half of Russian online shoppers make purchases via their smartphones, but an almost equal amount distrust online payment systems, according to new research by Nielsen. In the last six months, 44% of Russian online consumers…

  • Social media use: Instagram in Russia

    "Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"

    Instagram in Russia has taken off with a far more impressive impact as a foreign app compared to the slow entrance of Facebook and others . The app has become an increasingly popular photo sharing…

  • Yandex Search Algorithm Palekh Announced Today

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    Earlier today in Russia, the local leading search engine, Yandex announced a new search algorithm called “Palekh.” This new Yandex search algorithm is aimed at improving how Yandex handles long-tail search queries by better understanding…

  • Yandex.Direct Travel Success Story: Grand Cruise

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    Yandex recently interviewed the Russian marketing manager of the hotel chain Grand Cruise for the latest Yandex.Direct travel success story. Thanks in large part to their online marketing campaigns on Yandex.Direct, the Anapa based hotel…

  • Russian Search Activity by Devices 2016 Part 2

    Woman working in the office

    Recently we took a look at how Russians are searching by device. In that post, readers learned more about the breakdown of device use for searching, in part two we will focus on the details…

  • Yandex Advertising and SEO News Q4 2016

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    Russian search marketing is glad to update our readers on the latest Yandex advertising and SEO news since our last news blog. Towards the end of Q3, Yandex Direct announced several new updates to help…