Russian Search Marketing

  • Yandex.Direct Industry Case Study: NTK Forklift

    NTK forklift Yandex.Direct success story II

    With a greater reach than the leading Russian TV stations, the Russian search engine Yandex is the best way to target Russian customers for your business. Whether your business sells shoes or machinery, Yandex.Direct offers…

  • New Store Ratings on Yandex.Direct and Yandex.Market Ads

    Three stars rating. Hand cursor.

    Today Yandex announced that businesses that are advertising on both Yandex.Direct and Yandex.Market can have a store rating listed at the bottom of their ad.  This advertising option makes ads more visible and increases an…

  • Russian e-Commerce Fashion Industry Report Q4 2014

    woman holiday shopping in fur

    Several changes in the Russian e-Commerce Fashion market have transpired over the past year.  This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent…

  • Yandex 2014 Search Year in Review

    Computer keyboard with 2014 key

    As the year comes to a close, it’s time to reflect on trends, events, music, and other popular items that define 2014.  More people turn to their local search engine, and in Russia, that means…

  • New Effective & Interactive Yandex.Direct Ad Design

    yandex direct russian logo

    Last week, Yandex announced the new design for Yandex.Direct ads; Yandex.Direct is the main service for advertising on the Yandex search results page and advertising network.  The announcement was made on Yandex’s official blog for…

  • Russian Fashion Industry Report: Footwear 2014

    Woman can't choose stylish pumps

    Let’s go buy some shoes! Whether it is as basic pump, a winter boot, or the latest sneaker trend, Russians are on it! Footwear actually plays a very important and noticeable role in Russian culture. …