Russian Search Marketing

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The Transformation of Russia’s Media Consumption on Social Networks

The Internet and social media are undoubtedly impacting the way Russia consumes entertainment.  With entire films available online and easily viewed on media sites such as Youtube, Rutube, and social networks, logging into a computer…

Posted on July 23, 2014

Social Media Takes Over the Russian Internet

As previously reported by Russian Search Marketing, Runet users spend a whopping 40% of their time online on social networking sites.  As westerners we are all familiar with Facebook but the site actually is much…

Posted on July 22, 2014

Yandex.Metrica 2.0 Released

As recently announced on the official Yandex blog, Yandex.Metrica 2.0 was launched today in Moscow. The new beta version of Yandex.Metrica has an entirely new interface with improved analytics and an even more flexible analytical…

Posted on July 21, 2014

Going Green – Sustainable Development in Russia

Being the largest country in the world, Russia has a lot of natural resources which need to be managed sustainably, rather than exploited. In line with Western markets, the country is gradually adopting more environmentally…

Posted on July 18, 2014

Russia’s Mobile Market Turns to the Internet

A few years ago it was normal to see Russians making short phone calls on SIM card services that only billed users on outgoing calls and texts.  Today, at least in major cities, its more…

Posted on July 17, 2014

Yandex.Direct and Google AdWords compared

The Russian search engine marketing (SEM) market is unique and, to a large extent, different from the SEM-markets of other countries. The main difference lies in the fact that most of the search traffic is…

Posted on July 16, 2014

Top Global Brands in Russia and Why They are Successful

This year, at least 17 international companies are expanding their businesses into Russia. The difficulties in making this move are well-known: cultural, economic and political differences between the US and Russia mean that tapping into…

Posted on July 16, 2014

Online Gaming Market Update

Since winter is the peak season for online gaming in Russia, this July 2014 exclusive Yandex update on online games will give you enough time to catch up with the trends.  Whether you are a…

Posted on July 15, 2014

Yandex üniversite Reinvents the College Application Process in Turkey

Did you ever imagine the day when students organize and filter their college interests on one portal?  That day has come in Turkey. Most of us remember how overwhelming the college application process felt but…

Posted on July 14, 2014

Behind the Russian Computer Screen: Runet Users and their Online Activity

For those who haven’t already turned their attention to the rise of the Russian Internet popularity, you want to start. Since 2009, Russian Internet users have more than doubled. Just in the past year, Runet…

Posted on July 11, 2014